This is why the brand is very focused on innovation and experimentation of new taste sensations. No matter whether it’s a velvety gelato or a delicious fruit sorbet, or a fantastic sundae, Melba always offers products that surpass the Customer’s expectations.

Another factor which contributed to Melba’s success includes a good brand image and consumers’ orientation. Over the years, the brand has managed to win the heart of its consumers through its reliability of its quality and taste. The fact that Melba is customer oriented and approaches the customers professionally is a clear show of its commitment towards the customers

Aside from offering incredible tasting ice cream, Melba is also very much involved with its locality. The current brand sponsors different social causes as well as environmental concerns hence it has adequate concerns on corporate social responsibility. With its ongoing growth and development in the future, Melba stays true to its corporate social responsibility of putting smiles on everyone’s face through its ice cream.